LeadPulls | MSP Marketing Agency | Cold to Close Lead Generation
MSP Marketing Agency Cold to Close · Winnipeg HQ · North American focus For MSPs $1M–$5M ARR

MSPs going from $1M to $5M and beyond The next 12 months, mapped.

The MSP marketing agency built for owner-operators scaling past the referral ceiling.

The MSP marketing agency for owner-operated managed IT firms ready to scale past the referral ceiling. 500+ MSPs. A decade inside the MSP world — TopLeft, ConnectWise, Autotask. Operator-level experience, not account-manager rotation.

See if we're a fit See how we work
$35M+ Generated for MSPs and service firms that started where you are now. Not Inc. 5000 flexes — real owner-operators in the $1M–$10M band since 2015.

// Built for MSPs & IT Firms · $1M–$5M ARR and Beyond Owner-operated managed IT firms scaling past the referral ceiling. $15K MRR in new contracts typical for IT firm clients in their first 90 days.
Proven across
Home Services Med Spa Finance SaaS Healthcare Insurance Powersports
// Not Inc. 5000 flexes. Real numbers from owner-operators like you.
$35M+ Client revenue Documented and verifiable. Across 8 industries since 2015.
$1.5M Single deal closed SHERP × Kanye West fleet sale. Lead-to-close, our system.
340% ROAS · Hungry Howlers Home services. Paid + organic stack working together.
10+ Years operating Founded 2015. Same founder still answers the phone.
// Stack we work with
Run by humans

The same two people still answer the phone.

Most agencies sell you a brochure and pass you to a junior. We don’t. The founders run your account. Operator-level experience, not account-manager rotation.

Lester Fernandez, Founder and CEO of LeadPulls
Founder & CEO

Lester Fernandez

Founded LeadPulls 2015. Decade-plus inside the MSP world running global growth strategy at TopLeft — ConnectWise & Autotask consulting. Closed the SHERP × Kanye West $1.5M fleet sale. Still answers the phone.

  • 10+ Years · TopLeft · ConnectWise · Autotask
  • 500+ MSPs · Operator-Level Experience
  • Architect of $35M+ in Documented Client Revenue
  • Winnipeg HQ · Est. 2015
Justin Dunlop, Chief Operating Officer of LeadPulls
Chief Operating Officer

Justin Dunlop

Joined LeadPulls April 2026 from Cloud Secure Tech, where he ran client acquisition for managed IT firms across North America. Built the outbound systems that turned cold MSP prospects into signed contracts. 50/50 partner on every new client.

  • Cloud Secure Tech · MSP Client Acquisition
  • Cold-To-Meeting Workflow Architect
  • 50/50 Partner · New Client Acquisition
  • Joined LeadPulls April 2026

Most of our work happens here.

MSP Marketing Services
Who we help

Spear-tip clear: managed IT firms.

We’ve worked alongside 500+ MSPs across North America. Here’s the exact fit we build for — and who we tell to look elsewhere.

→ Best fit

Managed IT firms going from $1M to $5M ARR+

  • Past survival mode. Operations stable, payroll covered, ready to scale beyond word-of-mouth.
  • Referrals slowing or plateaued. The pipeline that built you to $1M won’t carry you to $5M.
  • Sales is owner-led. No formal SDR motion, no consistent outbound, no repeatable process yet.
  • Tech stack on ConnectWise, Autotask, or HaloPSA. We speak your operational language.
  • Defined service area. One metro or 2–3 metros — tight enough we can dominate local search.

If that’s you, we have a system already running for firms exactly like yours. IT360 added $15K MRR in 90 days running this exact playbook.

× Not for us

Who we tell to look elsewhere.

  • MSPs under $500K. You’re still figuring out delivery — you don’t need an agency, you need 3 referrals.
  • MSPs over $20M. You’ve outgrown us. Build an in-house marketing team.
  • Break-fix shops without recurring revenue. Our system is built for MRR economics. Ticket-based pricing breaks the model.
  • Anyone shopping on price. If you want cheap leads, we’re the wrong agency. We sell closed pipeline.

We’d rather lose the call than waste your time — or ours.

Not an MSP? The same Cold-to-Close system has taken Hungry Howlers (HVAC, 340% ROAS), SHERP (powersports, $1.5M Kanye fleet sale), and Hologram Zoo Illinois (B2C entertainment) cold-to-closed. The system isn’t industry-bound — but our specialist focus is MSPs.

The problem

The phone stopped ringing.

right now Your team is staring at the wall.
this week Your competition is taking your customers.
this month Your referrals stopped keeping the lights on.
this quarter Your pipeline is running on prayer.

And nobody on the team can tell you why.

Marketing professional with laptop, ready to help

So. The phone stopped ringing. Now what.

The story we keep hinting at

Meet Bob.

Bob was the owner. Bob was the closer. Bob was the one lying awake at 2am wondering how long he could keep making payroll. Bob had tried everything he could think of — and nothing was working. This is what changed. And why your story might look completely different.

Before
×

Bob was stuck.

Referrals had dried up. The phone stopped ringing. Every quote he sent out vanished. He kept throwing money at anyone who promised leads — and the pipeline stayed empty. He wasn’t failing. He was running out of runway.

Referrals drying up Revenue sliding Money out, nothing in No one could tell him why
Day 01
1

We audited the whole business.

Before we spent a dollar or changed a thing, we sat down and looked at everything — where his customers were actually coming from, what they were buying, why some deals closed and others didn’t, where the money was leaking out. Not a checklist. A real look at the business. And the real problem wasn’t what Bob thought it was.

Where the real customers come from — and where they don’t
What’s actually broken — versus what just looks broken
Where the money is leaving — and where it could stay
Weeks 1–6
2

We fixed the foundation.

Bob didn’t have a lead problem. He had a conversion problem nobody had bothered to look at. Interest was coming in — it was landing in the wrong places, talking to the wrong people, and walking back out the door. We fixed the plumbing before we turned the tap. Foundation first. Scale second.

30–60 days
3

The phone started ringing again.

Real conversations with real prospects. Not spikes — steady, qualified interest from people who were actually ready to talk. Bob stopped wondering where the next deal was coming from.

5–7Real conversations / mo
InboundProspects calling him
90 days
4

Bob reinvested. Bob scaled.

Deals closed. Revenue came back. Bob took some of that profit and poured it back into the engine — and the engine started running on its own. By month three, he wasn’t worried about next month anymore.

15–20Qualified opps / mo
~20%Close rate
PredictablePipeline Bob could trust
Now
✓

Bob’s a happy guy.

Full pipeline. Consistent closes. A system that compounds. Bob didn’t just get leads — he got a repeatable engine that keeps running.

Important

Not every story is like Bob’s. And that’s the point.

Bob’s program worked because it was built for Bob. We don’t sell packages — we run audits. What we find in yours will shape what we build.

We’re not going to sell you something you don’t need. We’re not going to work on things that won’t move the needle. A program for Bob might look nothing like a program for Larry — and we understand that.

Come join us for a call. Let’s see what we can do together.

Let’s write your version Or call 204-259-9660

* Results depend on audit findings, market conditions, and reinvestment decisions. Bob’s numbers are Bob’s. Yours will be yours.

How we work

The R.A.C.E. Methodology.

Every engagement runs on the same four-phase system. Refined over eight years and $35M+ in client revenue. One outcome: a pipeline that compounds.

Intake · File #2042

Where does it hurt? We’ll prescribe.

8 SYMPTOMS
8 PRESCRIPTIONS
01 Rx →

“Google doesn’t show me. Competitors are ahead.”

SEO audit + rebuild
Read prescription →
02 Rx →

“Buyers talk online. I never see it.”

Social listening 12+ feeds
Read prescription →
03 Rx →

“Pipeline is empty. Referrals dried up.”

Lead gen PPC + outbound
Read prescription →
04 Rx →

“We’re invisible on socials. Dead brand.”

Social media content + cadence
Read prescription →
05 Rx →

“Site gets traffic but doesn’t convert.”

Build pages + tools
Read prescription →
06 Rx →

“Google AI Overviews skip right over me.”

AIO AI Overviews
Read prescription →
07 Rx →

“ChatGPT & Perplexity don’t mention me.”

GEO 5-engine coverage
Read prescription →
08 Rx →

“Ranked, but nobody clicks. Someone else owns the snippet.”

AEO Position Zero
Read prescription →
Dr. LeadPulls · Winnipeg, MB · Est. 2015
Book the diagnostic
In their own words

Real clients. Real numbers.

Hover to pause · verifiable references

They didn’t just bring leads. They built us a pipeline. We doubled in a year and sold the company.

M
MSP founder Toronto · 8 employees → acquired

When everyone else couldn’t close Kanye, our system did. $1.5M in one fleet sale.

$1.5M Single
deal closed
E
Elena K. SHERP North America

Paid stack and organic working together. 340% ROAS without burning the budget chasing the wrong terms.

340% ROAS
achieved
H
Operations Lead Hungry Howlers HVAC

Other agency walked. LeadPulls picked it up mid-launch and got us open. We’re still rolling.

Open. From stalled
to running
T
Tleules Hologram Zoo Illinois
Proof of work

Three clients. Three stories. Real numbers.

A stuck MSP that doubled and got bought out. A heavy-equipment client that sold Kanye West a $1.5M fleet. A zoo that opened its doors when another agency left them hanging. Every number below is verifiable.

these aren’t bobs. keep scrolling ↓

$35M+ Across portfolio
8 Industries proven
10+ Years operating
2015 Founded
MSP · Acquired Toronto skyline where IT360 MSP doubled from 2 million to 4 million with LeadPulls marketing
IT360 · Toronto, ON · Acquired
01 · MSP Growth
IT360
B2B Managed IT · Toronto, Canada

Stuck at 1 deal/mo. Doubled. Sold.

Closing 1–2 new clients a month, all from referrals. They hired a cold-calling team — zero results. We built a full pipeline. $18K MRR by month 5. Doubled inside a year. Acquired.

$18K MRR by month 5
EXIT Founder cashed out
See Full Story
$1.5M Kanye Deal LeadPulls founder Lester Fernandez with Ryan of Eskimo Point Lumber a SHERP client partnership
Lester (LeadPulls) · Ryan (Eskimo Point) · Partnership
02 · Enterprise B2B & B2G
SHERP North America
Heavy Equipment · Since Day One

$15M+ in sales. 40+ dealers. One Kanye.

Built their marketing from scratch. Aligned with R&D across US & Canada. Signed 40+ dealers, closed $4M+ with Duke Energy, and sold Kanye West a $1.5M fleet — he found them through our marketing, not a dealer.

$15M+ Total Revenue
40+ Dealers signed
$1.5M Kanye fleet
See Full Story
Live Content · Launch Rescue
Astronaut Campaign · Content We Made
03 · Launch Rescue
Hologram Zoo Illinois
Family Attraction · Vernon Hills, IL

Their agency failed. We shipped in days.

Opening week. No website. Previous agency missed the launch. We had a live bookable site up in days. Now we run all their content, ads, and SEO — ranking across multiple Chicago-area cities.

DAYS Launched. Not months.
9+ Cities ranking
LIVE Bookings in week 1
See Full Story
// The Partnerships Behind The Numbers Real clients. Real handshakes.
Lester Fernandez with Ryan of Eskimo Point Lumber
SHERP Brunswick County Sheriff B2G partnership
SHERP at Construction Expo Louisville Kentucky
SHERP for Dive Bomb Industries B2B partnership
SHERP fleet deployment in snow
ALL→
Common questions

Before you book the call. Here’s what people ask.

Most agencies stop at leads. We don’t. Cold to Close is the full pipeline — from cold prospect identification, through outreach and nurturing, to qualified meetings and closed deals. We instrument every stage so you see what works and we can prove what we did. Leads are the start. Closed deals are the goal.
MSPs are our spear-tip — the specialization where we run deepest. But the same Cold to Close system has been proven across 8 industries: home services, med spas, finance, SaaS / tech, healthcare, insurance, powersports, and IT. If your sales cycle is high-consideration B2B or B2C, the system fits. If you’re selling $20 widgets at scale, we’re probably not your shop.
For MSP and IT clients we typically see $15K MRR in new contracts inside the first 90 days, with paid-channel leads landing in the first 2–4 weeks of launch. SEO compounds from month three onward. Bigger deals (enterprise, government, partnership) take longer — the SHERP / Kanye fleet sale didn’t happen overnight. Results vary by audit findings, market, and reinvestment decisions.
Live market analysis on the first call. We open the spreadsheet, walk through your category, map the addressable opportunity in your service area, and show you where the money is hiding. You keep the audit whether we end up working together or not. No deck. No sales theater. Just the work.
Headquartered in Winnipeg, Manitoba. North American focus, global delivery. Active service markets across the United States include Wisconsin (Milwaukee, Madison, Green Bay), Chicago, Detroit, Minneapolis & the Twin Cities, Albany & the Saratoga corridor, Asheville, and Myrtle Beach. Founded 2015. The same founder still answers the phone — 204-259-9660.
Ready to talk

See your market. Then decide.

A free call to map your next $1M of MRR. No pitch. For MSPs looking to scale to $2M–$5M+

See if we're a fit Or call 204-259-9660
Let’s talk

Tell us what you’re trying to grow.

A real human replies within one business day.

Where we work

  • Winnipeg, MB
  • Chicago, IL
  • Detroit, MI
  • Minneapolis, MN
  • Albany, NY
  • Asheville, NC
  • Myrtle Beach, SC
  • Wisconsin
  • + North America & global

Pulling leads from every direction. Full pipeline. Every time. The marketing agency that takes you from cold prospect to closed deal — built for MSPs, proven across 8 industries.

204·259·9660 lester@leadpulls.com
Winnipeg, MB · Canada
North American focus · global delivery

Services

Industries

Company

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Pulling leads from every direction.